Three important improvements have been made in this new formulation.
First, the ratio of Colourant to developer has been optimized by shade for the truest Colour yet. To help seal in the rich, true Colour, we’ve added a conditioner packette of Chamomile & Comfrey Nourishing Conditioner.

This same great conditioner can be found in full size at your favorite retail location.
Finally, the Colourant is now Fragrance-Free to lessen the possibility of irritation.
15 beautiful shades to choose from, all true-to-Colour.