Three important improvements have been made in this new formulation.
First, the ratio of colorant to developer has been optimized by shade for the truest color yet. To help seal in the rich, true color, we’ve added a conditioner packette of Chamomile & Comfrey Nourishing Conditioner.

This same great conditioner can be found in full size at your favorite retail location.
Finally, the colorant is now Fragrance-Free to lessen the possibility of irritation.
15 beautiful shades to choose from, all true-to-color.